1952
Dwight D. Eisenhower and the 1952 map
World War II hero Dwight Eisenhower ended 20 years of Democratic presidential rule with a decisive victory over Illinois Governor Adlai Stevenson. 'Ike' appealed across party lines as a non-partisan national hero, and his promise to 'go to Korea' — resolving the unpopular Korean War — resonated powerfully. The election also saw the first extensive use of television campaign advertising. Richard Nixon's 'Checkers speech' on television saved his spot on the ticket after a campaign finance controversy.
Korean War; communist threat (McCarthyism); corruption in Truman administration
First major use of TV political ads; Nixon's 'Checkers speech' saved his VP candidacy
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