1964
Lyndon B. Johnson and the 1964 map
Lyndon Johnson won the largest popular vote landslide in US history, carrying 61% against conservative Senator Barry Goldwater. Johnson benefited from Kennedy's assassination, national mourning, and his own Great Society agenda. Goldwater's willingness to use nuclear weapons and his opposition to the Civil Rights Act alarmed many voters. The famous 'Daisy' TV ad implied Goldwater might start a nuclear war. Johnson's landslide gave him a massive Congressional majority to pass Medicare, the Voting Rights Act, and Great Society programs.
Civil rights; Great Society programs; nuclear war fears; Kennedy legacy
Largest popular vote landslide in history (61.05%); 'Daisy' ad pioneered negative political advertising
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Curated picksFreedom from Fear
David M. Kennedy
Pulitzer-winning history of the Depression and WWII.
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Robert A. Caro
Volume 3 of the LBJ biography.
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