The American Vote
Roaring TwentiesCycle 36 / 60

1928

Herbert Hoover and the 1928 map.
Herbert Hoover (Republican) defeated Al Smith (Democratic), 58.2% to 40.8%.
Hoover
444 EV
Smith
87 EV
0270 to win → 266531
The map · 1928
41 states for Rep · 7 for Dem
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Narrative

Herbert Hoover and the 1928 map

Republican Herbert Hoover won in a landslide over Democrat Al Smith, the first Catholic presidential nominee of a major party. Anti-Catholic prejudice, Smith's opposition to Prohibition, and Coolidge-era prosperity all worked against Smith, who lost several traditionally Democratic Southern states. Hoover promised continued prosperity but the stock market crashed in October 1929, just eight months into his term, triggering the Great Depression that would doom his presidency.

Key issue

Prosperity; Prohibition; religious prejudice against the first Catholic major-party nominee

Notable

First Catholic nominee (Al Smith); stock market crashed 8 months into Hoover's term

States · 48 reporting