The American Vote
Progressive EraCycle 28 / 60

1896

Industrial America chooses a direction.
William McKinley (Republican) defeated William Jennings Bryan (Democratic), 51.0% to 46.7%.
McKinley
271 EV
Bryan
176 EV
0270 to win → 224447
The map · 1896
23 states for Rep · 22 for Dem
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Narrative

Industrial America chooses a direction

Republican William McKinley defeated populist Democrat William Jennings Bryan in a watershed election that realigned American politics for a generation. Bryan, fusing the Democratic and Populist parties, electrified the nation with his 'Cross of Gold' speech demanding free silver coinage to help debtors. McKinley ran a front-porch campaign funded by industrialist Mark Hanna, appealing to urban workers and business interests with promises of prosperity through high tariffs. The Republican Party would dominate presidential politics for the next 36 years.

Key issue

Gold standard vs. free silver; tariff protection vs. agrarian relief

Notable

'Cross of Gold' election; realigned politics for a generation toward Republican dominance

States · 45 reporting